Pricing You Can Actually Read — Priced Per Lead, Not Per Report
Home-service SEO and digital marketing in three clear tiers. No vague retainers, no surprise invoices — you always know exactly what you pay and what it buys. Full ownership. No lock-in.
Free technical + local SEO audit first. No card, no obligation.
How much does SEO & digital marketing cost?
Most home-service businesses invest roughly $750–$3,000+ per month. Where you land is set by scope and market competition — not agency markup. Four things move the number:
Scope of work
How many services you rank for, plus any content, links, PPC or technical work on top of local SEO.
Market competition
Dense metros with entrenched competitors take more content and links than smaller markets.
Cities & locations
One city, one trade is leaner than multi-location, multi-trade coverage.
Current site state
A healthy site starts faster; technical debt needs more foundation work up front.
Not sure where you fall? The free audit tells you before you ever talk budget.
Why the price pays for itself
Paid ads rent leads at a flat, high rate. SEO builds an asset you own — so cost per lead compounds down every month while ads stay stuck.
Illustrative model — actual cost per lead depends on your market, service and starting point.
Three tiers, one honest philosophy
Pick the tier that matches your market today — move up whenever you’re ready. Every plan is built to turn local searches into booked jobs.
Starter
Solo operator · 1 trade · 1 city
Get found for “near me” searches and turn your Google Business Profile into a lead source.
- Local SEO & Google Business Profile optimization
- On-page SEO for your core service pages
- 2 content pages published per month
- Google Maps & “near me” targeting
- Monthly performance report
- Email support
Growth
Growing trade · multi-service
Everything in Starter, plus the content, links and tracking that compound rankings into steady booked work.
- Everything in Starter
- Ongoing content & blog program
- Link building & local digital PR
- Technical SEO & site health
- Live rankings & calls dashboard
- Review generation & reputation
- Dedicated strategist
Scale
Multi-location · multi-trade
Full growth engine for operators covering many services and service areas at once, with paid layered on top.
- Everything in Growth
- Programmatic city & service pages
- PPC & Local Service Ads management
- Multi-location / multi-trade coverage
- Priority execution & strategy calls
- Custom reporting & dashboards
Example pricing — your final quote is set after a free audit of your site, market and goals.
What’s included in every plan
No matter which tier you choose, these are non-negotiable. They’re how we work — not upsells.
Transparent reporting
Clear monthly GA4 and Search Console reporting you can actually read — calls and leads, not vanity metrics.
White-hat only
Sustainable, guideline-safe SEO. No shortcuts that put your rankings — or your business — at risk.
Full ownership
You keep every asset we build — website, content, pages and rankings. Always yours to take.
No lock-in
We earn your business every month. A dedicated point of contact and no long-term contract, ever.
Bolt on more when you need it
Every plan can flex. Add extra firepower without switching tiers — priced and agreed before we start.
Extra content
Additional service & city pages or blog volume beyond your plan.
PPC management
Google Ads managed for immediate leads while SEO compounds.
Local Service Ads setup
Get verified and live on Google’s pay-per-lead LSA placements.
Web design & CRO
A faster, higher-converting site that turns visits into calls.
Review management
Systematized review generation and reputation monitoring.
Extra trades & cities
Expand coverage into new service lines or service areas.
How we decide which plan is right
No pressure and no guesswork. We recommend a tier based on evidence, then you decide.
Free audit
We diagnose your site, Google Business Profile, rankings and local competitors — free.
Your goals
We map your target services, cities and the volume of booked jobs you actually want.
Market check
We size how competitive your markets are and what it takes to win them.
We recommend
You get a clear tier recommendation and a plain-English quote — then you choose.
What each tier includes
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Local SEO & Google Business Profile | ✓ | ✓ | ✓ |
| On-page SEO | ✓ | ✓ | ✓ |
| Content pages per month | 2 | 4+ | 8+ |
| Link building & digital PR | ✕ | ✓ | ✓ |
| Technical SEO & site health | ✕ | ✓ | ✓ |
| Live rankings & calls dashboard | ✕ | ✓ | ✓ |
| Programmatic city & service pages | ✕ | ✕ | ✓ |
| PPC & Local Service Ads management | ✕ | Add-on | ✓ |
| Dedicated strategist | ✕ | ✓ | Priority |
| Transparent reporting & full ownership | ✓ | ✓ | ✓ |
Example scope — final inclusions are confirmed in your custom quote.
Why our pricing is different
Fixed & clear
Known monthly price and scope. No surprise invoices, no mystery line items.
Lead-first ROI
We measure calls and booked jobs — cost per lead, not cost per report.
You own it
Every website, page, and ranking we build stays yours — no hostage assets.
No lock-in
Month-to-month once you’re rolling. We keep earning your business.
Our promise: transparency and ownership
White-hat only. Clear monthly reporting you can actually read. You keep every asset we build — website, content, and rankings. No lock-in, ever.
Pricing questions, answered
Is there a long-term contract?
Do you offer custom plans?
What’s the minimum commitment?
Do I own the work you produce?
Do you charge setup fees?
Get a custom quote — free audit first
See exactly where you’re losing leads and which plan fits your market — free, no obligation, delivered in 24 hours.